Whatever be the school of thought in which one believes – whether it is Advaita (non-dualism) or materialism (as expounded by the Charvaka school) or Mayavada (the doctrine of the illusory nature of the phenomenal world) – one thing common to all of them is belief in the power of the Lord’s name as ‘Keshava.’ This name is regarded as cardinal principle. What is the inner significance of this name? It is made up of the three terms: Ka+isha+Va. ‘Ka’ stands for Brahma, ‘Isha’ stands for Ishvara and ‘Va’ for Vishnu. Together, the name symbolises the oneness of the Trinity, who represents the power of creation, dissolution and protection of the Cosmos. Men today do not understand the inner meanings of such terms as ‘Keshava’ (SSS Vol.24, p. 33)