Brahmananda is not a commodity obtained from somewhere. It is Self-realisation, which confers supreme bliss. Man imagines that there is something uniquely precious by securing which he can experience bliss. (SSS Vol.24, p. 93)
What kind of joy does a man experience when he is happy, healthy and contented? What is the type of joy that man derives out of wealth, properties, pleasure and fortune? This is called Manushyananda (human joy). Hundred times more than Manushyananda is Indrananda; hundred times more than Indrananda is Devendrananda; hundred times more than Devendrananda is Devananda; hundred times more than Devananda is Brihaspati ananda; hundred times more than Brihaspati ananda is Prajapati ananda; hundred times more than Prajapati ananda is Brahmananda. This is the true measure of Brahmananda. Such an expression as Brahmananda (transcendental bliss) which is beyond all human imagination is used in common parlance to mean worldly joy. People say, ‘My daughter’s marriage was performed with Brahmananda!’ or ‘My son is in foreign country with Brahmananda!’ or ‘My son has secured good result in the examination with Brahmananda!’. But, is Brahmananda such an easy and cheap thing to be attained? Is it worldly or material? No not at all. Brahma transcends the material, moral, religious and spiritual aspects of life. (SSS Vol.25, p. 116)
Before you can enter the mansion of Brahmananda (the bliss of oneness with Brahman) you have to cast of all these three gunas. As long as you have gunas, you won’t be able to experience bliss. That is why Krishna commanded Arjuna to transcend all three gunas. The most important cause for the three gunas is the mind. It is impossible to rise above our human nature and realise our divine nature until the mind is transformed. We have to offer our mind to the Lord. Once we surrender our mind to God completely, He will take care of us in every way. (SSS Vol.17, pp. 151-152)