Prema is the viewpoint of Krishna and Bhrama (delusion), of Arjuna. (GV, p. 17)

In villages, no two persons have the same viewpoint, no two agree; this causes and promotes illfeeling, misunderstanding, pride, envy, hatred between individuals: but, I am telling this not only to the people of this village but the people who have come here from a thousand villages, remember. When it is a question which interests the entire village, do not thrust forward your little prejudices, your particular hatreds, but think only of the common good, the common welfare. Then, all your personal likes and dislikes should be forgotten. (SSS Vol.2)