Rama means, Delight! Nothing delights more than one’s innate self, and so, Rama is known as Atmarama. (SSS Vol.7, p. 117)
In your heart, there is Atmarama, the Rama that confers eternal joy. So repeat the name Rama: the sun, which can make the lotus in the heart bloom. Rama is not the son of ‘Dasharatha’ but the ruler of Dasa Indriyas, the ten senses. The recital of the Ramanama must become as automatic as breathing, as frequent and as essential. (SSS Vol.1, pp. 83-84)