Man’s foremost duty is to make

The stream of Divine love

Flow throughout the world.

It is not for living for himself

That every man has been born;

Only by having the noble thought

That he has to serve society

Will he ennoble himself

And achieve Self-satisfaction

Of what avail is human birth

If you cannot get rid of narrow feelings

And resolve to serve all mankind?

What greater message can the Guru give?

(SSS Vol.21)

It is the duty of a person to make the mind and the soul happy, which is described in normal parlance as ‘self-satisfaction’ or ‘satisfaction of conscience’. This can happen only when one discharges one’s responsibilities in accordance with one’s own conscience and work perfectly. Satisfaction of conscience cannot take place only with food, work, or money but it will if one’s conduct is on right lines. Man is the most important input of an organisation as he is going to manage everything else in an organisation. The manager who is going to control other non-human factors of production of an organisation should be good himself at the first instance. This aspect of management can be properly understood by drawing a proper analogy from Vedantic parlance: viz., Deham (Body), Koham (Who Am I), Naham (I Am Not The Body), and Soham (I Am That). (M, p. 34)