Sathya Sai Seva Samitis are built on Love; they thrive on Love; they spread Love, no other emotion or attitude has any place therein. Divinity is the magnet; humanity is the iron. Love is the force that brings them together. Nara is the iron, Narayana is the magnet. Bhakti or Love is the force that draws the two together. The a-shanti (peacelessness) from which man suffers should disappear; man should attain pra-shanti (inner, deep- rooted peace); that is the aim of the institutions initiated by Me. Serve Me, serve yourself by being true, loving and active and being examples of truth, love and service to others. Some people complain that units of this Organisation are coming up too slowly. For a child to grow into manhood it takes many years; for a flower to evolve into a fruit full of sweet juice, it takes much time. Have patience and steady faith. (SSS Vol.8)

Before you set about the task of establishing and running them, you must be aware of the why and wherefore, more than the how and the when! There are thousands of institutions scattered over the land, designed to uplift, educate and train members in various fields of life. They are born, they live well or ill, for some time; and they decline and disappear. Infant mortality is highest among such institutions, for, there is enthusiasm only to start them and not to sustain them.

The sole object of Sathya Sai Seva Samitis, the very breath on which they thrive, is the consciousness of unity, of all as One. But the politics of proliferation attacks the Samitis too and ten men develop into eleven institutions. As in politics, here too, faction, competition, clamour for power and authority, greed for office raise their heads. People are not able to resist the infection of the atmosphere of elections and parties. Such tactics and tendencies will not fit in with associations of aspirants towards the goal of spiritual unity. (SSS Vol.8)