Ego, selflove, selfish individuality. (Glossary for the Vahinis)

Egotism resulting from the identification of one’s self with the body. It causes the sense of ‘I do’ and ‘I experience’. (SSS Vol.1, p. Glossary)

Ahamkara or egoism is the Maya. (SSS Vol.2, p. 105)

The root cause of Ahamkara is Deha bhranti – mistaken identification of oneself with his body. (ICS , p. 152)

Ishavasya Upanishad has declared that when every action is free from the sense of egoistic doership (Ahamkara) and all enjoyment is free from attachment or desire, there will be no difference between enjoyment and renunciation. Hence any enjoyment associated with ego and attachment will be enjoyment without sacrifice. When ego and attachment are absent, the actions are free from self-interest and hence are tantamount to acts of sacrifice. (SSS Vol.33, p. 150)